My BlogRush Stats

In my head, I am always speaking out of my ass. This time it spilled onto the page.

I think Blogrush is a waste of screen real estate, but it remains on my blog out of laziness, procrastination or forgetfulness. I haven't wasted the time to think about which it is.

I haven't signed up any other users, but managed to rack up 20,742 impressions since I signed up mainly by interpreting the definition of a blog loosely. Of course I gave up on getting this type of stats for a while because stats weren't available for weeks. I know. I checked every day for a while. Now that stats are showing, I can see that for that amount of impressions, I got about 20 clicks. That could be a called a percent of a percent click through rate.

But the headlines that cause the clickthroughs gave me the opportunity of making a rash observation. At this rate, I would need about a million impressions in order to get some real stats, so I might as well go with what I got. At this blog, I didn't get many hits, but the posts that did get hits had short, cryptic headlines. The kind that are sort of vague until you read the post. One of these was Building Steam.

How can I jump to a conclusion with this one? Taking a look at the widget, I can see that all you have are the headline and the name of your blog to attract attention. Most bloggers tend to bury the widget at the bottom of the page, past where the normal content ends. So I am thinking, the two word headline breaks the pattern where most headlines are longer. The title wraps after twenty characters. Get a title in under that amount and you create a blank spot in the widget.

On my other blog, Digital Products Review, the headlines that get the most hits are the "New Clickbank Products Posts". Sometimes Clickbank is like the stock market. You find the right product at the right time, you can make a lot of extra money quickly. This draws affiliates looking for potential products to promote.

Who knows if these are the actual reasons for the clicks. But the jump to these conclusions give me a theory to test with further posts. Stats can give you all sorts of theories to test. Once you learn how to play with the results, you can mold a little bit of internet reality.

Stephan Miller

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Kansas City Software Engineer and Author

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