Squidoo is branching out to yet another site, ever.com. The concept: build a site like smartest.seo.ever.com. I can already tell that marketers are rushing to fill their dashboard with pages before everyone else gets to them. Me, I have to wait until the weekend. It uses a magic page builder like Squidwho or Squidvids.
You can choose from about 50 superlatives for the first word and add anything you want for the second word in the url. You are then taken to a page where you add reasons why you chose someone or something as the best, worst, funniest, etc. thing ever. Then pagebuilder takes off and builds the page for you. What comes out is a basic Squidoo type page with a newspaper look.