Time

Fixed Costs and Fixed Time

Published May 20, 2008 | By admin

Time is money. It may be something we all agree on, but what does it really mean.

Fixed costs are nice. One of my fixed costs is hosting. When I make $4000 in a month, my hosting is $125. If I triple that, it will still cost me the same and the ROI triples.

On the other hand, PPC advertising moves with the income. If I make more through PPC this month, chances are I spent more too. Yes, I can increase ROI. But for the most part, I have to spend more money to make more. And it doesn’t help that the amount of money I spend on ads is limited by my credit. Read more... (674 words, estimated 2:42 mins reading time)

Posted in Adwords, Business, Journal, Linking, ZTD | Tagged Adwords, Linking, money, Pay per click, search engine optimization, Social Media Marketing, time, Traffic, ZTD | 16 Comments

Comfort Zones, Slacking and Brain Enemas

Published April 1, 2008 | By admin

I’ve been a slacker for a couple of weeks now. The money has been good, so I slowed down. Not here at my blog, but with other projects. It’s a habit I know well and one that has sabotaged me a lot.

I ran into a place where I became comfortable. "Oh, this is nice. I can stop here a while."

The bills are getting paid. There is a little left for savings. We refinanced the house. And all the taxes for last year are going to be paid. I have been paying $300 a month for two years to the IRS. Nice to have that monkey off of my back. Read more... (675 words, estimated 2:42 mins reading time)