Social Media Marketing

Organic Social Media Marketing

Dale Carnegie

Image via Wikipedia

Organic is used a lot on the internet. So let me explain how I am applying it to social media marketing.

How do you learn social media marketing? That was a question I asked myself a few months ago. It was a new animal to tackle. I had blogged and used SEO, now it was time to learn something new. But was it?

Fixed Costs and Fixed Time

Time is money. It may be something we all agree on, but what does it really mean.

Fixed costs are nice. One of my fixed costs is hosting. When I make $4000 in a month, my hosting is $125. If I triple that, it will still cost me the same and the ROI triples.

On the other hand, PPC advertising moves with the income. If I make more through PPC this month, chances are I spent more too. Yes, I can increase ROI. But for the most part, I have to spend more money to make more. And it doesn’t help that the amount of money I spend on ads is limited by my credit.

How I Created My Own Blogging Curriculm

Dealing with Incomplete Information

I learned in a De Bono thinking course that for some things, you will just never have complete information. So there is some point where you have to stop learning and researching and you have to move on to doing. You could research for the rest of your life and never come up with the complete answer.

Right now, without the book in front of me, I can’t exactly remember how you discover that point. But I am calling it now.

I have learned a lot of things online. The process usually goes like this: