search engine optimization

Not My Last Word on the Subject of SEO and Online Marketing

I just recently built a e-Commerce site. Only about 20% of the products are up but we decided to launch it. It was time to start getting links and making sales. The domain had no links pointing to it. We had paid for no advertising yet.

As the owner browsed to Google, he said, “I just want to check something.” You see, the domain was a keyword based one. What he was checking is if we showed up in the SERP‘s. I just couldn’t understand why.

Internet Marketing Top Blogs at Winning the Web

How do you rank a blog?

It’s Google Pagerank. Which page? The home page. I have changed the rank of my homepage just by changing the structure of my site. It isn’t hard.

Alexa rank? Ha! I have already shown this one is way off.

Compete? Also off, but don’t have all my data together just yet.

Technorati? These numbers are like a roller coaster. Who knows?

Feedburner? Are you kidding? It depends on the day.

Pushing Tin and SEO – A Post About RankSense

I am writing this post tethered to the wall by a cord. I have a laptop but the battery is a year old, lasts about 10 minutes now and I am waiting on the new one to come in the mail. I didn’t order it when it still lasted a half hour. I waited for the 10 minute mark.

The pay periods at the various affiliate programs I sell for dictate my work schedule. As a period nears the end and I have taken off on a new project for while, I snap back just in time to kick the money up enough to keep the machine going.

Fixed Costs and Fixed Time

Time is money. It may be something we all agree on, but what does it really mean.

Fixed costs are nice. One of my fixed costs is hosting. When I make $4000 in a month, my hosting is $125. If I triple that, it will still cost me the same and the ROI triples.

On the other hand, PPC advertising moves with the income. If I make more through PPC this month, chances are I spent more too. Yes, I can increase ROI. But for the most part, I have to spend more money to make more. And it doesn’t help that the amount of money I spend on ads is limited by my credit.

How I Created My Own Blogging Curriculm

Dealing with Incomplete Information

I learned in a De Bono thinking course that for some things, you will just never have complete information. So there is some point where you have to stop learning and researching and you have to move on to doing. You could research for the rest of your life and never come up with the complete answer.

Right now, without the book in front of me, I can’t exactly remember how you discover that point. But I am calling it now.

I have learned a lot of things online. The process usually goes like this:

Optimizing for Hits You Already Get

SEO this and SEO that. SEO’s have a bad name, just like lawyers. But when you’re the one that needs one, all the lawyer jokes get dropped and you hire the best. And when you run a website, no matter why you run it, you want hits, so you can either hold onto your opinion of search engine optimization and get a tiny trickle of traffic or do something about it.