Stephan Miller

Image by Getty Images via Daylife

Guest post by Craig Smith of Trinity Insight

Within the Ecommerce marketplace, new technologies have been developed to assist online retailers in properly messaging content and promotions to different users.  These "targeting" solutions help improve the "holy grail" metric of conversion and should be evaluated and potentially included within your store.

What these types of offerings provide is the ability to customize a user session based upon data that is stored within the user cookie.  Without diving into the ins and outs of cookies and their functionality, essentially cookies allow a web browser to decipher the geo-location of a user, if a user has been to a site previously, as well as what pages the user has been to and where the user dropped off.  Read more... (430 words, 2 images, estimated 1:43 mins reading time)