niche ecommerce

Attacking and Defending Your E-commerce Niche

This was the slide show from my presentation at Highlight Midwest.  really enjoyed the unconference and can’t wait for the next.

Past E-commerce Posts

Although I have been an affiliate marketer and SEO for years, I have learned a lot more about e-commerce specifically in the last two and a half years. That is the reason why these posts may overlap or contradict each other (see slide #2 – Strategies are like belief systems).

When the Industry’s Behind, Start Running

I kind of fell into the job at AllAboutDoors.com. It happens to be one of those niches that if you do any kind of SEO or SEM, you are kicking everyone’s ass. We aren’t selling ipods, ringtones, or hosting. People in the industry or in closely related industries are just starting to sell online or at least it seems like that from the ease of blasting right past them in the search engines. Their site design and usability is still stuck in the 90′s.