This was the slide show from my presentation at Highlight Midwest. really enjoyed the unconference and can’t wait for the next.
Although I have been an affiliate marketer and SEO for years, I have learned a lot more about e-commerce specifically in the last two and a half years. That is the reason why these posts may overlap or contradict each other (see slide #2 – Strategies are like belief systems).
Yesterday I said it is much more worthwhile to optimize your web site for the key phrases that show up in your statistics software. Today we will go over some ways to make this happen. All cms or ecommerce software is a little bit different, so knowing how your software works helps a lot in this step. And although I am putting this in the ecommerce series, it will actually benefit anyone with a site who wants more hits.
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