Stephan Miller
Building Websites, Traffic, and Income
I Wanna Be a Ass Hat SEO, Please
Yesterday, I ran into a post over at The NetFool than ran down a few Black Hat SEO Techniques. Black Hat techniques always get me thinking. Using the term "Black Hat", automatically assumes the existence of White, Gray and theoretically "No Hat" techniques.
No Hat SEO
Techniques listed under this category are about the only ones that won’t have someone calling you a spammer, black hat, or anything of the sort. It is involves using an "if you build it, they will come" technique. Sending one email to your sister about your new site would automatically eject you from this group. Play around a little and you can make specific posts come up first in your site’s own search engine. Give yourself a damn cookie.
Black Hat SEO and Game Theory
I have done a few things in the past to make sites rank that would definitely qualify as being on the black hat side of things. I am done with that now. It’s too much work just to see all my work washed away by a search engine update. And I am not the type to keep trying to beat the search engines just for the sake of saying you can. But, of course that’s not the only reason to resort to spam and trickery. It is also very lucrative, if you can get a handle on it.
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