Alexa Toolbar

Alexa, Close But No Cigar

If you only have one site that you can access the stats to, the recent Alexa change probably freaked you out. But I can tell you from running multiple sites, with stats on all of them that Alexa was wrong before. And guess what, Alexa is still wrong now.

In fact, if you advertise based on Alexa numbers, you are still shooting in the dark. All you have really done is given yourself a justification to throw away your money when you chose to.