Adwords

Begin Your Adwords Analysis With These 9 Easy Steps

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This is a guest post by Nupur Birla

Most of you PPC Analysts would spend your time in evaluating and optimizing your clients’ accounts periodically for 2 simple and important reasons – Lower Costs & Better ROI! Of course every advertiser has a different goal and hence the optimization techniques involved would differ. It can involve ad copy enhancement, additional keywords to be targeted, more organized campaign structure, strategic changes to bids, etc.

While doing so have you ever been in a total state of confusion on identifying your first step to begin with? Here is a ready checklist to make your in-depth performance analysis faster & simpler.

A Huge List of Keyword Tools

There doesn’t seem to be a common consensus on what keyword tools are useful or whether you need to use them in the first place, but there are a lot and we will get to them. Sometimes I used them, sometimes I don’t.

There are tools that can build a mass of keywords and cost some money like Keyword Elite. I myself see no use of having 5000 keywords on a niche. I did maybe at one time. But it is much better to build a general overview of your niche with a knowledge of a few of the keywords people would use to find it. Then write articles that gravitate around a few main topics of the niche.

Fixed Costs and Fixed Time

Time is money. It may be something we all agree on, but what does it really mean.

Fixed costs are nice. One of my fixed costs is hosting. When I make $4000 in a month, my hosting is $125. If I triple that, it will still cost me the same and the ROI triples.

On the other hand, PPC advertising moves with the income. If I make more through PPC this month, chances are I spent more too. Yes, I can increase ROI. But for the most part, I have to spend more money to make more. And it doesn’t help that the amount of money I spend on ads is limited by my credit.

Google Adwords Demographic Bidding

Got an email from Adwords today. It seems that they just opened a beta program where advertisers can bid on specific groups of people.

Demographic bidding is a way to help your ad reach audiences of a certain age or gender. If you want your ads to be seen by women aged 18-24, or people over 55, demographic bidding can help. Demographic bidding is a new feature which is now available to a limited number of AdWords users.

What To Do When Google Forgets Your Language

I am not really sure what to do with this one, but I went to my Adwords reports menu and found this today:

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Ebay affiliates can no longer use paid advertising

I guess Ebay got tired of their affiliates trying to get a jump on new Ebay niches like Dead Steve Irwin. Just trying to step on a few innovative spammers toes. After all, everyone I know needs another dead body in their house.

Or maybe this has something to do with the new StumbleUpon acquisition. Who knows? But I am pretty sure there is a lot of affiliates scrambling for ideas right now similar to the time the government cracked down on internet gambling and the affiliates of those programs.