Stephan Miller

Posts Tagged ‘Adwords’

There doesn’t seem to be a common consensus on what keyword tools are useful or whether you need to use them in the first place, but there are a lot and we will get to them. Sometimes I used them, sometimes I don’t.

There are tools that can build a mass of keywords and cost some money like Keyword Elite. I myself see no use of having 5000 keywords on a niche. I did maybe at one time. But it is much better to build a general overview of your niche with a knowledge of a few of the keywords people would use to find it. Then write articles that gravitate around a few main topics of the niche.  Read more... (494 words, estimated 1:59 mins reading time)

Time is money. It may be something we all agree on, but what does it really mean.

Fixed costs are nice. One of my fixed costs is hosting. When I make $4000 in a month, my hosting is $125. If I triple that, it will still cost me the same and the ROI triples.

On the other hand, PPC advertising moves with the income. If I make more through PPC this month, chances are I spent more too. Yes, I can increase ROI. But for the most part, I have to spend more money to make more. And it doesn’t help that the amount of money I spend on ads is limited by my credit.  Read more... (675 words, estimated 2:42 mins reading time)

Got an email from Adwords today. It seems that they just opened a beta program where advertisers can bid on specific groups of people.

Demographic bidding is a way to help your ad reach audiences of a certain age or gender. If you want your ads to be seen by women aged 18-24, or people over 55, demographic bidding can help. Demographic bidding is a new feature which is now available to a limited number of AdWords users.  Read more... (306 words, 1 image, estimated 1:13 mins reading time)

I am not really sure what to do with this one, but I went to my Adwords reports menu and found this today:

I guess Ebay got tired of their affiliates trying to get a jump on new Ebay niches like Dead Steve Irwin. Just trying to step on a few innovative spammers toes. After all, everyone I know needs another dead body in their house.

Or maybe this has something to do with the new StumbleUpon acquisition. Who knows? But I am pretty sure there is a lot of affiliates scrambling for ideas right now similar to the time the government cracked down on internet gambling and the affiliates of those programs.  Read more... (198 words, estimated 48 secs reading time)

Google AdWords: Ad Creation Marketplace

Start a radio campaign from Google Adwords. Just saw this new link in my account today.