Stephan Miller
Building Websites, Traffic, and Income
Begin Your Adwords Analysis With These 9 Easy Steps
Image via CrunchBase
This is a guest post by Nupur Birla
Most of you PPC Analysts would spend your time in evaluating and optimizing your clients’ accounts periodically for 2 simple and important reasons – Lower Costs & Better ROI! Of course every advertiser has a different goal and hence the optimization techniques involved would differ. It can involve ad copy enhancement, additional keywords to be targeted, more organized campaign structure, strategic changes to bids, etc.
While doing so have you ever been in a total state of confusion on identifying your first step to begin with? Here is a ready checklist to make your in-depth performance analysis faster & simpler.
A Huge List of Keyword Tools
There doesn’t seem to be a common consensus on what keyword tools are useful or whether you need to use them in the first place, but there are a lot and we will get to them. Sometimes I used them, sometimes I don’t.
There are tools that can build a mass of keywords and cost some money like Keyword Elite. I myself see no use of having 5000 keywords on a niche. I did maybe at one time. But it is much better to build a general overview of your niche with a knowledge of a few of the keywords people would use to find it. Then write articles that gravitate around a few main topics of the niche.
Google Adwords Demographic Bidding
Got an email from Adwords today. It seems that they just opened a beta program where advertisers can bid on specific groups of people.
Demographic bidding is a way to help your ad reach audiences of a certain age or gender. If you want your ads to be seen by women aged 18-24, or people over 55, demographic bidding can help. Demographic bidding is a new feature which is now available to a limited number of AdWords users.
Ebay affiliates can no longer use paid advertising
I guess Ebay got tired of their affiliates trying to get a jump on new Ebay niches like Dead Steve Irwin. Just trying to step on a few innovative spammers toes. After all, everyone I know needs another dead body in their house.
Or maybe this has something to do with the new StumbleUpon acquisition. Who knows? But I am pretty sure there is a lot of affiliates scrambling for ideas right now similar to the time the government cracked down on internet gambling and the affiliates of those programs.
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