Stephan Miller

29 Oct, 2007

Quick Zanox Overview

Posted by: Stephan Miller In: Affiliate Programs| Monetize

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I never heard of Zanox until they released to the press that they had changed their website to add more information to help beginners on their way with affiliate marketing. It seems that the amount of affiliate networks have increased exponentially since I first become involved in affiliate marketing and there is just not enough time to even hear about all of them.

The biggest change in their site is the addition of video tutorials for both beginners and professionals. The beginner videos cover the basics of affiliate marketing such as setting up an online store and recommending products to their visitors. The professional video’s are more in depth, covering SEM, building portals, email marketing, and incentivized offers. Zanox has also opened up their video system to their vendors, allowing them to reach affiliates with their communications.

I have to admit that sign up took a while. Zanox wants detailed information on your website before you can even get to the point you can browse the offers. You will have to choose categories for you website, add a description, and list all the methods you will use to promote products.

When I finally saw the offers, I was a little disappointed, expecting something close to Commission Junction with hundreds or even thousands of vendors. There is only about 40 available to me currently. Their homepage claimed over 2000 advertisers. Maybe I am only seeing a few because of the site categories I chose or because I have not yet made a sale. Or maybe most of the programs are only available in other countries. Zanox is worldwide, even in China. But I realized that some of the vendors in my list are not available anywhere else:

  • YesAsia.com - For all asian video aficionados.
  • Swarovski - Crystal
  • ZoneAlarm - Computer Security
  • A lot of mobile content providers - At least 10
  • Bidz - A jewelry retailer
  • Four or Five European airlines

So it is worth taking a look at. For beginners, they have what is called shop@us which allows you to set up your own shopping portal of all the products Zanox vendors have to offer. They also have a software development kit fot you techy types. Another feature is Adserver which allow you to create specific ad sizes that will rotate all of your offers. There is much more here than one post can cover. Zanox is definitely worth a look.

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4 Responses to "Quick Zanox Overview"

1 | Kum (1 comments.)

December 21st, 2007 at 10:05 am

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thinking of taking a job with Zanox.. to help run their NYC based office, soon to be open… any word on the company itselt? worthy of job consideration?

2 | Stephan Miller

December 21st, 2007 at 3:06 pm

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Looking over the company, I think it would be an awesome job. If I were single, this would be all it would take: "Diverse exchange programme with our country offices in Chicago, Shanghai, London, Paris, Madrid, Amsterdam or Milan" Affiliate marketing can only grow. And Zanox does bring a lot of new products to promote in the U.S. They are just adding to their massive international reach.

3 | Michael Hines (1 comments.)

December 29th, 2007 at 8:35 am

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Steve, thanks for the comments. Indeed zanox may not be all that well known in the US, at least to the level of CJ or Performics. However, those companies, both affiliates and advertisers, who are looking to reach global audiences are well aware of us. In the US the programs you reviewed are US and International. If you are looking to monetize in other English speaking countries, as many US based companies do, you will see many other programs. Throughout Europe, Latin America and now China as you mentioned, are showing huge growth in Affiliate Marketing.

As the US economy continues to show signs of strain many companies in the US are looking for continued growth and can find it in international markets. This is where Zanox excels. One of the reasons we are opening in New York is our ability to work with the global Advertising Agencies, which are predominantly in Manhattan. Anyone looking for assistance in going global should give us a call, we can happily discuss how to get started.

I wish you a healthy and prosperous New Year.

Michael Hines

4 | Stephan Miller

December 29th, 2007 at 5:00 pm

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That is the general direction my thinking goes. With the American dollar falling, you need to at least keep some options open and an international affiliate marketing company is a great option.

Although I have yet to really give Zanox a good try, mainly because of time and spreading myself too thin, looking at my sales with another affiliate company, I currently make about 1/3 of my sales overseas. The money is there. I don’t even focus on other countries, except the U.K, Australia, and New Zealand. For now, the others just come along for the ride.

But I just might have to investigate the buying cycles of other countries and put more advertising dollars in that bucket.

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