Stephan Miller
Building Websites, Traffic, and Income
Magento 1.3 Sales Tactics Cookbook Review
This is the third Magento book I have reviewed at this blog. The first book took a beginner through the basics of adding products to and running a Magento store and not much more. The second book was for Magento Developers interested in extending Magento’s functionality. So both of those books covered the “build it” part of running an online store with Magento. And this book covered the “and they will come” part of running your store.
A Review of Magento 1.3: PHP Developer’s Guide
- Image via Wikipedia
Let me guess. You’re an in-house ecommerce developer. About a year or so ago you heard about this slick ecommerce software called Magento. You’re skeptical but you see a large community and free extensions. So you think you can make it work.
Yeah, you can start with that default Magento theme. It’s better than that crappy table driven one you are currently using with osCommerce anyway. So you start with the default theme. And all is well until you try to get that stupid dog picture off of the sidebar. Some of you might have just stopped there and I can’t say that wasn’t a wise choice. But for those of you who stuck with it, this is probably only the first WTF moments in a long line with Magento.
What’s New with Magento
First, let me tell you that I will soon be receiving the Magento 1.3 PHP Developer’s Guide to review. Magento has an architecture link no other software. Hopefully this book sheds some light on developing with Magento and beats hunting a pecking through the forums. The last book I bought for a CMS was one for Drupal. With WordPress, I picked up everything I know online.
Going Global – A Small Business Guide
- Image via Wikipedia
Christian Arno, founder and Managing Director of UK translation/localisation company Lingo24, tells how multilingual online marketing and cost-effective business growth goes hand-in-hand
How does a business broaden its online presence in foreign lands? Well, you’ll need a foreign language website in the target market for starters.
You must identify the best market to target through research, and see where there is a gap for you to exploit. If there are other similar businesses operating in a specific country, that’s a good sign as it demonstrates a demand for your service.
Using Technology to Assist in eCommerce Targeting
Image by Getty Images via Daylife
Guest post by Craig Smith of Trinity Insight
Within the Ecommerce marketplace, new technologies have been developed to assist online retailers in properly messaging content and promotions to different users. These "targeting" solutions help improve the "holy grail" metric of conversion and should be evaluated and potentially included within your store.
What these types of offerings provide is the ability to customize a user session based upon data that is stored within the user cookie. Without diving into the ins and outs of cookies and their functionality, essentially cookies allow a web browser to decipher the geo-location of a user, if a user has been to a site previously, as well as what pages the user has been to and where the user dropped off.
The Winner’s Circle
How Case Studies Work
How can you make money online? A very common question. But there are one hundred and one ways to answer the question. And most of the information you will find online is general:
- Find a product you can promote as an affiliate and do so.
- Find a niche, build a blog and add a sprinkling of ads.
And general is vague. Vague instructions don’t motivate because there are no real life numbers attached to them.
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