Stephan Miller
Building Websites, Traffic, and Income
Optimizing for Hits You Already Get Part 2
Yesterday I said it is much more worthwhile to optimize your web site for the key phrases that show up in your statistics software. Today we will go over some ways to make this happen. All cms or ecommerce software is a little bit different, so knowing how your software works helps a lot in this step. And although I am putting this in the ecommerce series, it will actually benefit anyone with a site who wants more hits.
Optimizing for Hits You Already Get
SEO this and SEO that. SEO’s have a bad name, just like lawyers. But when you’re the one that needs one, all the lawyer jokes get dropped and you hire the best. And when you run a website, no matter why you run it, you want hits, so you can either hold onto your opinion of search engine optimization and get a tiny trickle of traffic or do something about it.
Two Customers, One Billing Address – The osCommerce is a Mother Series
This is an issue with osCommerce, one that I have run into two or three times. It is possible for two customers to somehow get the same session id and whichever customer checks out last will be greeted with the other customer’s details at the checkout. This is a big security issue, but not one that could really be exploited on purpose.
Uploading Product Data Fast and Getting Your Vendors to Help – Part 2 Ecommerce SEO
I can take a long time to manually enter the data for thousands of products into a site like OsCommerce. We have over 5000 products listed online. Close to 2000 manually entered. You could save a lot of time just calling up the vendor.
Any modern business keeps their product line in a database. And just about any database can export a .csv file of this data. Just ask your vendors to email you this file. You are selling their products. It is in their best interest to give you this info.
Building a Good Category Structure – Part 1 of the Ecommerce Seach Engine Optimization Series
Up to the point that I became the in-house SEO and developer for http://www.allaboutdoors.com, I had never really dealt with a large scale ecommerce site. I had built large sites in the past. In fact, most of the sites I have created have all been database driven, with very little unique content. With those sites, I mainly focused on getting links to it and discovering new ways of making the content that other people were also using unique.
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