Stephan Miller

Archive for the ‘Advertising’ Category

I decided to take the banners off the site. They didn’t help with the view. And unless my traffic increases exponentially here soon, I am not going to lose any money by doing it. What I am going to do is not look so much like a walking billboard.

Some clothes make you look like a billboard. And you pay a premium.

Cars don’t come without the car maker’s logo.

But no one owns this blog, but me. So, no ads.  Read more... (230 words, estimated 55 secs reading time)

There doesn’t seem to be a common consensus on what keyword tools are useful or whether you need to use them in the first place, but there are a lot and we will get to them. Sometimes I used them, sometimes I don’t.

There are tools that can build a mass of keywords and cost some money like Keyword Elite. I myself see no use of having 5000 keywords on a niche. I did maybe at one time. But it is much better to build a general overview of your niche with a knowledge of a few of the keywords people would use to find it. Then write articles that gravitate around a few main topics of the niche.  Read more... (494 words, estimated 1:59 mins reading time)

Time is money. It may be something we all agree on, but what does it really mean.

Fixed costs are nice. One of my fixed costs is hosting. When I make $4000 in a month, my hosting is $125. If I triple that, it will still cost me the same and the ROI triples.

On the other hand, PPC advertising moves with the income. If I make more through PPC this month, chances are I spent more too. Yes, I can increase ROI. But for the most part, I have to spend more money to make more. And it doesn’t help that the amount of money I spend on ads is limited by my credit.  Read more... (675 words, estimated 2:42 mins reading time)

I’ve been meaning to give TNX the once over for a while. I’ve played around a little with test link buying and know the importance of links that look natural. Plus I like checking out the twists companies can put on advertising. There has been an explosion of ad networks lately.  Read more... (748 words, 3 images, estimated 2:60 mins reading time)

I had a surprise in my Entrecard dashboard today. The inbox has a feed of the last 50 people to drop a card at my site. I quickly added it to my bookmark toolbar, chose that folder and saw how long it would take Firefox to open 50 tabs by choosing "Open All in Tabs."

I have yet to write an Entrecard focused article yet, but I have noticed a few ways to speed up the process of dropping cards.  Read more... (275 words, estimated 1:06 mins reading time)

Got an email from Adwords today. It seems that they just opened a beta program where advertisers can bid on specific groups of people.

Demographic bidding is a way to help your ad reach audiences of a certain age or gender. If you want your ads to be seen by women aged 18-24, or people over 55, demographic bidding can help. Demographic bidding is a new feature which is now available to a limited number of AdWords users.  Read more... (306 words, 1 image, estimated 1:13 mins reading time)